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Alma Pérez Gaxiola

Imagineer, Change designer and Innovation.

Additional training

MBA from the Experience Perspective (Imagineering)

Breda University of Applied Sciences (former NHTV) - Change, Innovation, Social innovation, Organizations

2017 à 2019

Imagineering is design approach focused to address complex issues by following the systems thinking perspective. Triggering creative processes, innovation and co-creation, as a way to enable continuous change and set conditions for emergence.

Highlighted Projects during the studies:
• Public innovation: Tongeren (Belgium), facilitation of a co-created strategy by government, citizens and entrepreneurs as a non-conventional approach to attract more visitors.
• Social innovation: Under the theme “Women empowerment & entrepreneurship in South Africa”, a mobile artifact was developed to raise awareness about entrepreneurship since childhood.
• Innovative education: master`s research project focused on professionals enrolling in non-academic post-graduate programs, understanding their motivations towards new forms of knowledge creation due to hyper-connectivity.


NL – NHTV Breda University of Applied Sciences – 2018


Espagnol - Native language

Anglais - Fluent

Néerlandais - Notion


Change Management
innovation management
Social Innovation
Organizational developement
Managing uncertainty and complexity
human Centered Design
Design Thinking